One of our new clients, Rive Gauche (or Reev Gosh), is one of the largest perfume and make-up retailers in Russia, with more than 200 stores. Rive Gauche contacted us, at Street Co‘, to find an innovative and creative way to enhance two of their brand new stores. They wanted something futuristic and quite still unknown so people would be attracted to come in. We spent an entire week in Russia, in the city of Piatigorsk and St Petersburg, installing new LED displays for these two new stores. Our architects analyzed the stores’ arrangement in order to propose the best suitable solution to enhance the space and catch the eyes of the customers. For the Pyatigorsk’store, our team, in collaboration with Rive Gauche, decided to fit 4 large LED screens on the showcases next to the entrance.